Jared Robinson is currently a balancing entrepreneur involved in multiple business initiatives and a college student. He runs both his own business and a non-profit, and he’s seen success for both organizations through successful social media marketing. 

Jared and Jha discuss the importance of implementing social media into long-term business marketing plans. Generation Z is a unique generation that has grown up with social media in their society, so who better to look to for social media advice? He suggests hiring young people to handle marketing for your business as they are constantly on social media keeping up with trends, exploring interests and tapping into creativity. If you want to get more strategic with your content, hire a young person to do your social media marketing@ Listen to the full episode for more on social media marketing and Gen Z. 

00:30 - Let us know who you are and what you do

1:07 - What college do you attend?

1:13 - What major are you studying?

1:40 - Are you originally from Houston?

2:40 - Walk us through how you were able to pull off an event that brought together $20 million worth of cars to impact youth.

4:27 - How does social media fit into your business marketing plans?

6:30 - What do you mean by trendy?

8:00 - How can business owners implement trends in their brand?

8:10 - What is your demographic for “young people”?

10:40 - What if my demographic isn’t someone that is 18-25 years old? Am I just looking for young people to run the marketing or for them to take over in representing a brand?

13:50 - What are the best practices on Instagram to best reach your audience with your content?

18:30 - Is there anything we can do to combat a short attention span on social media?

20:15 - Where can a business owner find good young talent?

23:40 - What are 3 things you would tell a business owner they need to be doing on social media to increase their sales?

26:00 - How many social platforms should a business be on?

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